What is Psychometrics?

Not everyone has a credit score, but everyone has a personality. Coremetrix has proven a link between a person’s psychological traits and their financial behaviour. There is a proven a link between a person’s psychological traits and their financial behaviour. Our technology is currently based on images which appeal to the consumer and deliberately trigger an instinctive emotional response, providing far more accurate data, as it less likely to be gamed. Validated via panel testing and redeveloped by our in-house psychologists, each question and its potential response are carefully aligned with consumer behaviour in both high and low stake environments.

Find out more by visiting the website of Coremetrix, our aficionados in psychometrics who work with lenders to unlock credit for consumers around the world.  Insurers are also using the Coremetrix suite of products to help their current and future customers get the right product at the right price.

 

Creditinfo Group - Höfðabakki 9, 110 Reykjavík, Iceland
Developed by Obscural